Toronto businesses can now access ad credits to promote their products and services online without high upfront costs. These incentives let companies test advertising platforms, reach new customers and reduce spending during the campaign training period.
With ad credits, small businesses can launch campaigns on Google, TikTok, Bing, and Reddit, gaining valuable visibility and enjoying incentives for new accounts. Whether you want to drive online sales, new leads, or brand awareness, this guide will help you claim the offers you qualify for. Here, we will explain what ad credits are, how they work, and show you step-by-step how your Toronto business can secure up to CA$12,180 in free advertising dollars across multiple platforms.
In This Article:
What Are Ad Credits?
An ad credit is essentially a promotional incentive where an advertising platform adds funds to your account that you can use to run ads. Think of it as free money or a grant for your digital marketing campaigns. If you’re eligible, ad credits are often automatically applied to your account after meeting certain requirements.
Free ad credits allow businesses to explore advertising strategies, test ad creatives, and gather audience data without investing their full budget. They are a practical way to reduce the cost of acquisition while increasing brand visibility online.
Ad Credits Currently Available to Advertise Your Business
Canadian small businesses have multiple options for free ad credits. These grants are offered by popular platforms to encourage new advertisers to try their platforms. Currently, four major programs stand out for businesses looking to maximize advertising impact:
- Google Ads
- Microsoft Ads
- Reddit Ads
- TikTok Ads
Each program comes with eligibility rules, spending requirements, and expiration timelines. Understanding these details helps you claim the maximum credits efficiently.
1. Google Ads Credit of Up to $2,050
Google Ads remains the most widely used advertising platform, supporting search campaigns on Google Search and video campaigns on YouTube. About one in three businesses in North America rely on Google for online visibility.
How to Get Google Ad Credit
New advertisers may qualify for Google Ads credits based on their spending:
- Spend $600 in 60 days and get $600 in Ads credit
- Spend $1,800 in 60 days and get $1,200 in Ads credit
- Spend $3,600 in 60 days and get $1,800 in Ads credit
Credits must be used within 60 days.
Who Is Eligible for Google Ads Credits?
- New Google Ads accounts only
- Must complete advertiser’s verification
- Businesses in industries allowed on Google Ads
Promotions may increase up to $2,050 for eligible advertisers who spend $3,600 within 60 days. These credits are ideal for e-commerce, service businesses, and growing startups looking to scale quickly.
2. Microsoft Ads Credit of $600
Microsoft Ads, formerly Bing Ads, offers an alternative to Google with lower competition and fewer wasted clicks. It works well for businesses targeting older demographics and desktop users.
How to Apply for Microsoft Ads Credit
- Create a new Microsoft Ads account
- Complete advertiser’s verification
- Spend $300 and get $600 in Ads credit
- Use credits within 90 days
Who Can Get Microsoft Ads Credits?
- Service companies, contractors, local businesses
- Companies whose customers predominantly use Microsoft devices or Bing search
- Advertisers looking for cost-efficient campaigns
These Bing Ad credits are great for testing a secondary search platform and diversifying your online advertising strategy.
3. Reddit Ads Credit of $1,200
Reddit Ads are gaining traction thanks to its Google partnership and active user base. The platform is ideal for niche communities, branding campaigns, and engagement-focused promotions.
How to Claim Reddit Ads Credits
- Register a new Reddit advertising account
- Standard promo: Spend $500 and get $500 in Ads credit
- Occasionally, promotions may increase credit up to $1,200 for matching spend
- Credits must be used within 14 days of redemption
Who Can Benefit From Reddit Ads Credits?
- Brands targeting younger audiences
- Beauty, gaming, or lifestyle businesses
- Companies seeking affordable clicks and community engagement
Reddit ads free credit offers help businesses explore a unique audience with minimal financial risk.
4. TikTok Ads Credit of Up to $8,330
TikTok has emerged as a leading platform for visual, immersive advertising. Businesses can reach over 1 billion active users, making it a prime option for e-commerce, app promotion, and brand awareness campaigns.
Why You Should Try TikTok Ads
- 1:1 matching ad credits: Spend CAD 300 and get CAD 300; spend CAD 8,330 and get CAD 8,330
- Massive user base ensures high reach and targeted engagement
- Users spend over 100 minutes daily, increasing brand recall
- TikTok ads drive ROI, app installs, sales, and leads, not just views
How to Get Free TikTok Ad Credits
- Sign up for a TikTok Business Ads account
- Follow the platform’s onboarding guide
- Qualify based on budget tiers and spend thresholds
Who Qualifies for TikTok Ads Credits
- Small and medium businesses looking for brand exposure
- E-commerce stores aiming to boost online sales
- Companies targeting young, highly engaged audiences
FAQ
2026-02-13
197
